Domagoj Dukec on the elegance of trailblazing mobility
The BMW brand is synonymous with the sportiest sedans in the world. Now, the BMW i Vision Dynamics is bringing that same approach to electric mobility. While the BMW i3 and BMW i8 represent cornerstones of our broad electric mobility range, the four-door Gran Coupé shows just how exciting electric mobility can be when translated into classic model line-up. Sustainable and elegant, clear and dynamic, confident and sexy: this vision will soon be followed by a host of ground-breaking models.
What we are creating here is an exciting piece of the future – but still using the same design language that has made us grow and become popular. A good example of this is the characteristic kidney grille: it clearly identifies the BMW i Vision Dynamics as a BMW and continues to serve an important function. The only difference being, it now conceals the sensors for partially automated driving, rather than engine cooling systems.
So, you could say, “everything stays new” – and that is what makes our job so incredibly exciting today.
BMW i Vision
So, you could say, “everything stays new” – and that is what makes our job so incredibly exciting today. I have been designing cars for more than 20 years, but BMW i is injecting a totally new momentum. Our design philosophy is to “do more with less”, which means focused design, lower emissions, intelligent use of technology and material. In other words: a glimpse of the self-assured, responsible mobility of tomorrow.